"Lecture Advertising and promotion" trang 1 - tải miễn phí từ tailieuXANH
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    63    0
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    102    0
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    101    3
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    106    0
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    72    0
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    91    0
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    65    0
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    130    3
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    131    3
Lecture Basic Marketing: A global managerial approach - Chapter 16: Advertising and sales promotion

Lecture Basic Marketing: A global managerial approach - Chapter 16: Advertising and sales promotion
12    49    0
Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication

Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication
42    89    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    91    0
Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process
51    57    0
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    45    0
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    34    0
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    77    0
Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    140    0
Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
53    82    0
Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
62    86    0
Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
61    62    0
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