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REINVENTING STRATEGY - Using Strategic Learning to Create and Sustain Breakthrough Performance

The Strategic Learning concept presented in this book owes a lot to the two great learning laboratories that have shaped my ideas. The first was my two decades as a CEO. These years infused in me a strong sense of pragmatism. Life in the trenches, I discovered, is always messy. So the most important question to ask about any business idea is simply, Does it work? In these pages, I’ve tried to capture some of the ideas that do work, so that my colleagues in business leadership may benefit from them | REINVENTING STRATEGY Using Strategic Learning to Create and Sustain Breakthrough Performance WILLIE PIETERSEN John Wiley Sons Inc. Copyright 2002 by William G. Pietersen. All rights reserved. Published by John Wiley Sons Inc. New York Designations used by companies to distinguish their products are often claimed as trademarks. In all instances where the author or publisher is aware of a claim the product names appear in Initial Capital letters. Readers however should contact the appropriate companies for more complete information regarding trademarks and registration. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical photocopying recording scanning or otherwise except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act without either the prior written permission of the Publisher or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center 222 Rosewood Drive Danvers MA 01923 978 750-8400 fax 978 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department John Wiley Sons Inc. 605 Third Avenue New York NY 10158-0012 212 850-6011 fax 212 850-6008 E-Mail PERMREQ@WILEY.COM. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required the services of a competent professional person should be sought. This title is also available in print as ISBN 0-471-06190-5. Some content that appears in the print version of this book may not be available in this electronic version. For more information about Wiley products visit our web site at www.Wiley.com CONTENTS Acknowledgments viii Foreword xi PROLOGUE The New Leadership Challenge xv INTRODUCTION A Journey of Discovery