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WRITING AN EFFECTIVE BUSINESS

How to Write Effective Business English teaches the non-native reader how to create clear, concise messages and avoid verbosity. Assuming an intermediate knowledge of English, this book provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know.Focusing on emails, letters, resumes or job applications, it gives readers an easy system for writing clearly, quickly and easily. It will also appeal to native English speakers who feel that their written business English needs practice. . | WRITING AN EFFECTIVE BUSINESS PLAN the entrepreneurship centre WRITING AN EFFECTIVE BUSINESS PLAN www.entrepreneurship.com 110 Laurier Ave. w. Ground Floor Ottawa ON K1P1J1 Tel 613 560-6081 Fax 613 560-2102 1 WRITING AN EFFECTIVE BUSINESS PLAN Acknowledgements The Entrepreneurship Centre and OCRI gratefully acknowledge the support and funding provided for this workbook by our sponsors 580 CFRA and the Ottawa Citizen. OTTAWA jftCTTIZEN Copyright No PART OF THIS WORKBOOK EXCEPT THOSE PARTS EXPRESSLY DESIGNED TO BE COPIED FOR INDIVIDUAL USE MAY BE PHOTOCOPIED OR DISTRIBUTED EXCEPT WITH PRIORWRITTEN CONSENT OF The Entrepreneurship Centre. Ottawa Canada 2000 w RITING Keira Torkko Senior Business Advisor The Entrepreneurship Centre Ottawa Canada Graphic Design Lynne D. Browne Action by Design Ottawa Canada 2 Table of Contents Page Introduction. 4 Business Plan Research. 6 Business Plan Outline. 7 Executive Summary. 8 Draft Executive Summary. 9 Company Profile. 10 Draft CompanyProfile. 11 Industry Overview. 12 Draft Industry overview. 13 Service or Product. 14 Draft Service or Product. 15 Target Market. 16 Draft Target Market. 17 Competitive Analysis. 18 Draft Competitive Analysis. 19 The Marketing Mix. 20 Promotional Strategy. 20 Draft PromotionalStrategy. 21 Place. 22 Draft Place. 23 Pricing. 24 Draft Pricing. 25 Operations Suppliers. 26 Draft Operations Suppliers. 27 Operating Regulations. 28 Draft OperatingRegulations. 29 Manufacturing Plan. 30 Draft Manufacturing Plan. 31 Human Resources. 32 Draft Human Resources. 33 Financial Statements Balance Sheet and Income Statement. 34 Draft Balance Sheet and Income Statement. 35 Cash Flow Statement. 36 Draft CashFlowStatement. 37 Conclusion. .