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An introduction into Online Advertising. – How it all began

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An introduction into Online Advertising. – How it all began. If you ever wondered when it all started, the answer is October 1994 on HotWired, the predecessor to today’s Wired News. The ads were for Zima, Club Med, and AT&T and measured 468 pixels by 60 pixels. This seemingly awkward size effectively filled the horizontal length of a maximized web browser using a monitor resolution of 640x480 pixels (the standard at the time). This banner size became the de facto standard is still widely used today. Banners were triumphed as being the first form of advertising to provide an accurate means.

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