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Ethical aspects of aesthetic labour, and links to an earlier concept: sprezzatura. Where next?

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Where the two terms differ is in the imposition by organisations of courteous or forced ritual behaviour on employees – a modern phenomenon. Insincerity is concealed, leading to the whimsical even offensive notion that we are all air hostesses now. There are moral implications here too. Sprezzatura could be aligned to the moral theories of hedonism and egoism – where the focus is on the individual who decides to pursue a working life of fulfilment based on self interest, by the appearance of relaxed competence that may or may not be borne out by actual effectiveness at work

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