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COMMUNICATING WITH THE MEDIA A GUIDE FOR STATISTICAL ORGANIZATIONS

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To communicate effectively with the media, the national statistical organization must understand the profile of their media community. This calls for an awareness of the types of media in the region, the needs of these media and their coverage area, so that the statistical organization can provide customized services that meet their various information needs. Traditionally, the media have encompassed newspapers, radio and television. However, the relative importance of these media vehicles has evolved over time. Today, television is the primary news source for citizens of industrialized countries. However, radio stations and newspapers.

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