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EXPERT ROUND TABLE ON SOCIAL MEDIA AND RISK COMMUNICATION DURING TIMES OF CRISIS: STRATEGIC CHALLENGES AND OPPORTUNITIES

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Only staff who are authorized to disclose information would post it on social media. Therefore, the same or similar sign-off processes as traditional media would normally apply. However, the speed and informal nature of social media generate a higher risk of accidental or inappropriate disclosure, which must be guarded against by ensuring that clear practices and procedures are developed and that all staff are aware of these and adhere to them. Above all, staff should resist the temptation to rush to respond and ensure that the implications of any information that is posted have been considered first