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Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies)

Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies) includes Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management. | Bài gi ng CÁC CHI N LƯ C QU N TR KINH DOANH QU C T INTERNATIONAL BUSINESS MANAGEMENT STRATEGIES NGUY N MINH Đ C 1 © Nguy n Minh Đ c 2009 International Business Management V. Global strategy VI. Entering foreign market VII. Global marketing VIII. Global operation management IX. Global human resource management 2 © Nguy n Minh Đ c 2009 I. Global Strategy Strategy: “the action managers take to attain the goals of a firm” General purpose: maximize/make profit • Differentiate products, increase price: add value, features, quality, service • Achieve low cost Key means: allocation of scarce resources to attain goals 3 © Nguy n Minh Đ c 2009 Activity Value Chain Firm as a chain of discrete value creating activities Primary • upstream activities, manufacturing • downstream activities: marketing, sales, after sales service Support • infrastructure (general and administrative) • human resources • research and development 4 © Nguy n Minh Đ c 2009 Global Expansion Benefits Earn greater return from distinctive skills, core competences • inimitable or difficult to imitate skills in value chain Realize location economies (choice of FDI location) • create multinational network of activities (global web) Realize greater experience curve economies, which reduce the cost of value creation • learning effects, economies of scale Unit costs Experience curve B A Accumulated output 5 © Nguy n Minh Đ c 2009 Pressures for Global Integration & Local Responsiveness High Ball bearings, wheat Cost Reduction (Global Integration) Pressures Cosmetics, food, household goods Low Low Local Responsiveness Pressures Differences in - consumer tastes/preferences - infrastructure/practices - distribution channels - host government needs 6 © Nguy n Minh Đ c 2009 High Strategic Choice High “Global” Strategy “Transnational” Strategy “International” Strategy “Multidomestic” Strategy Cost Reduction (Global Integration) Pressures Low Low 7 Local Responsiveness .