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Lecture Business communication design - Chapter 8: Business writing design

The topics discussed in Chapter 8 are business writing design. This chapter includes contents: The writing process, business writing style, designing memos and letters, writing collaboratively, designing e-mail messages. | 2/e P P T 8 Business Writing Design McGraw-Hill/Irwin Thinking through the Written Design Warren Buffet uses a clear and down-to-earth writing style that really engages readers of his Berkshire Hathaway’s annual report. © Eric Francis/Getty Images The Writing Process 1. Generating ideas and prewriting Freewriting process of writing all the message ideas that come into your mind nonstop without lifting your pen or pausing at the computer Listing composing a list of all the things that need to go into the document you plan to write Clustering determining the relationships among the ideas of a message The Writing Process FIGURE 8.1 Clustering The Writing Process 2. Writing Gathering information Considering strategy Direct strategy states the message goal first Indirect strategy warms up the audience with information and goodwill before delivering the message goal The Writing Process 2. Writing (continued) Outlining and drafting Outline structured list of the information to be included in | 2/e P P T 8 Business Writing Design McGraw-Hill/Irwin Thinking through the Written Design Warren Buffet uses a clear and down-to-earth writing style that really engages readers of his Berkshire Hathaway’s annual report. © Eric Francis/Getty Images The Writing Process 1. Generating ideas and prewriting Freewriting process of writing all the message ideas that come into your mind nonstop without lifting your pen or pausing at the computer Listing composing a list of all the things that need to go into the document you plan to write Clustering determining the relationships among the ideas of a message The Writing Process FIGURE 8.1 Clustering The Writing Process 2. Writing Gathering information Considering strategy Direct strategy states the message goal first Indirect strategy warms up the audience with information and goodwill before delivering the message goal The Writing Process 2. Writing (continued) Outlining and drafting Outline structured list of the information to be included in the message Drafting writing the first version of text on paper or computer screen Accumulative Relational The Writing Process 3. Revising and redrafting Revising re-vision, looking at the document as if you had never seen it before Re-outlining writing a new outline based on the original document you wrote Slash and burn total revision strategy in which you select certain points of a document and then rewrite it using only those points from the original work 4. Editing and proofreading The Writing Process FIGURE 8.2 Slash and Burn Business Writing Style Business writing focuses on the audience and how they will interpret and respond to the message. © Ryan McVay/Getty Images Business Writing Style The “You” View “You” view writing that is focused on the interests of readers How Do I Know My Message Has the “You” View? The “You” View Builds Good Public Relations Business Writing Style Should I Always Use the “You” View? Positive Expression and Reader Benefits Business Writing .