Đang chuẩn bị liên kết để tải về tài liệu:
Lecture Business communication design - Chapter 10: The business of reports: Informal and formal report writing

Chapter 10 - The business of reports: Informal and formal report writing. In this chapter, the following content will be discussed: The business of reports, purposes of reports, conduct research and collect data, types of problems, primary data collection methods. | 2/e P P T 10 The Business of Reports: Informal and Formal Report Writing McGraw-Hill/Irwin The Business of Reports What Is a Report? Report oral presentation or written business document that provides information, requests funding or approval, analyzes company or market data, or makes recommendations for innovation and change The Business of Reports Styles of Reports Informal reports usually brief and use personal pronouns (I, we, and you) and a direct style Formal reports long and are constructed in a prescribed format Purposes of Reports Provide information Analyze data and information Persuade Purposes of Reports Provide Information Informational reports provide objective statistical data or facts. Analysis of the data is usually not included Purposes of Reports Provide Information (continued) Types of informational reports: Memos Progress or interim reports Compliance reports Annual reports Policy and procedure reports Minutes Purposes of Reports Writing an Annual Report . | 2/e P P T 10 The Business of Reports: Informal and Formal Report Writing McGraw-Hill/Irwin The Business of Reports What Is a Report? Report oral presentation or written business document that provides information, requests funding or approval, analyzes company or market data, or makes recommendations for innovation and change The Business of Reports Styles of Reports Informal reports usually brief and use personal pronouns (I, we, and you) and a direct style Formal reports long and are constructed in a prescribed format Purposes of Reports Provide information Analyze data and information Persuade Purposes of Reports Provide Information Informational reports provide objective statistical data or facts. Analysis of the data is usually not included Purposes of Reports Provide Information (continued) Types of informational reports: Memos Progress or interim reports Compliance reports Annual reports Policy and procedure reports Minutes Purposes of Reports Writing an Annual Report Components of Annual Reports 1. yearly financial highlights 2. letter from the president/CEO 3. short- and long-term goals 4. management discussion and analysis 5. financial statement 6. stock price 7. information about officers and directors 8. summary Purposes of Reports Sample Annual Report Analyze or Justify Analytical reports offer interpretations of information or solutions to problems Justification reports offer support for an action or determine the potential benefit of an action based on a series of reasons Purposes of Reports Analyze or Justify (continued) Feasibility study type of justification report that includes detailed research, analysis, and a judgment on the potential success or failure of an action Purposes of Reports Writing a Justification Report 1. -Identify as information investigator & gatherer -Write brief statement of the problem or need 2. Provide brief history or describe problem 3. State recommendations, solutions, or actions 4. Describe benefits 5. Brief summary .