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Lecture Business and society - Chapter 5: Strategic Management and Corporate Public Policy

Contents: The Concept of Corporate Public Policy, Four Key Strategy Levels The Strategic Management Process, Public Affairs as a Part of Strategic Management, The Corporate Public Affairs Function Today. | © 2015 Cengage Learning Chapter 5 Strategic Management and Corporate Public Policy © 2015 Cengage Learning Learning Outcomes Describe the concept of corporate public policy and relate it to strategic management. Articulate the four major strategy levels and explain enterprise-level strategy. Explain social entrepreneurship and relate it to the benefit corporation. Explain sustainability reports and integrated reporting. Link public affairs with the strategic management function. Indicate how public affairs may be incorporated into every manager’s job. © 2015 Cengage Learning Chapter Outline The Concept of Corporate Public Policy Four Key Strategy Levels The Strategic Management Process Public Affairs as a Part of Strategic Management The Corporate Public Affairs Function Today Summary © 2015 Cengage Learning The Concept of Corporate Public Policy © 2015 Cengage Learning Corporate public policy is a firm’s posture, stance, strategy or position regarding the . | © 2015 Cengage Learning Chapter 5 Strategic Management and Corporate Public Policy © 2015 Cengage Learning Learning Outcomes Describe the concept of corporate public policy and relate it to strategic management. Articulate the four major strategy levels and explain enterprise-level strategy. Explain social entrepreneurship and relate it to the benefit corporation. Explain sustainability reports and integrated reporting. Link public affairs with the strategic management function. Indicate how public affairs may be incorporated into every manager’s job. © 2015 Cengage Learning Chapter Outline The Concept of Corporate Public Policy Four Key Strategy Levels The Strategic Management Process Public Affairs as a Part of Strategic Management The Corporate Public Affairs Function Today Summary © 2015 Cengage Learning The Concept of Corporate Public Policy © 2015 Cengage Learning Corporate public policy is a firm’s posture, stance, strategy or position regarding the environmental, social, global, and ethical aspects of stakeholders and corporate functioning Affirmative Action Sexual harassment Product safety Employee privacy Environmental Sustainability Corporate Public Policy and Strategic Management Strategic management - Refers to the overall management process that strives to identify corporate purpose, and to position a firm to succeed in its market environment. Corporate public policy - Incorporates sustainability as that part of the overall strategic management of the organization that focuses on the environmental, economic, social and ethical stakeholder issues that are embedded in the decision processes of the firm. © 2015 Cengage Learning Relationship of Ethics to Strategic Management - For business ethics to have any meaning beyond pompous moralizing, it should be linked to corporate strategy. Corporate strategy can be revitalized because the linkage permits addressing management issues in ethical terms. This linkage can be better .