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Lecture Opening and operating a retail bakery (1st edition): Chapter 1 - Rick Douglas Crawford

Chapter 1 - Early steps and key decisions. After completing this chapter, students will be able to: Understand and appreciate the importance of economic, social, cultural, political, and environmental sustainability for planned events; recognize and understand the economic, social, political, cultural, and environmental changes that are affecting the global events industry;. | Early Steps and Key Decisions Chapter One Chapter Overview Concept to Reality What Are Your Specialties? What Type of Bakery Is Yours? Franchises Failure Is an Option Types of Business Organizations Your Job as a Bakery Owner Concept to Reality Choose the concepts that interest you most Begin to identify the skills in yourself to see if you can and want to open a bakery Clearly express your goals for a baking operation Learn what tool you need to make progress in getting it done. Evaluate the marketplace to see if there is a need (for what you want to do) What Are Your Specialties? What will my customers relate to best? Will I be excited to represent this to my customers? Do I have additional insight that will help me succeed? Is there an honest need for the product/service in the area where I plan to locate? What Type of Bakery Is Yours? Cupcake shops Day parts Donut shops Specialty retailers Bakery and X Types of Bakeries Name franchises – ones you might not expect. Hilton Hotels | Early Steps and Key Decisions Chapter One Chapter Overview Concept to Reality What Are Your Specialties? What Type of Bakery Is Yours? Franchises Failure Is an Option Types of Business Organizations Your Job as a Bakery Owner Concept to Reality Choose the concepts that interest you most Begin to identify the skills in yourself to see if you can and want to open a bakery Clearly express your goals for a baking operation Learn what tool you need to make progress in getting it done. Evaluate the marketplace to see if there is a need (for what you want to do) What Are Your Specialties? What will my customers relate to best? Will I be excited to represent this to my customers? Do I have additional insight that will help me succeed? Is there an honest need for the product/service in the area where I plan to locate? What Type of Bakery Is Yours? Cupcake shops Day parts Donut shops Specialty retailers Bakery and X Types of Bakeries Name franchises – ones you might not expect. Hilton Hotels Panera Bread Stores Great Harvest Real Estate Offices 5 What Type of Bakery Is Yours? Types of Bakeries (cont’d) Type Day Parts Capitol Fashion/Fad Bagel Shop Low/Med Fashion Bagel Shop and Deli Med Fashion Bakery & Cafe High Fashion Bakery & Craft Shop Med/High Fashion Bakery & Deli Med/High Fashion Bakery & Florist High Fashion Bakery & Pizza . High/Med Fad Bakery & Popcorn Med Fadish Bakery & Restaurant High Fashion Bakery & Wine Bar . High Fadish Bread & Deli Med/High Fashion Name franchises – ones you might not expect. Hilton Hotels Panera Bread Stores Great Harvest Real Estate Offices 6 What Type of Bakery Is Yours? Types of Bakeries (cont’d) Type Day Parts Capitol Fashion/Fad Bread Shop . Med Fashion Cake & Café High Fashion Cake & Tea Shop Low Fad Cake Shop . Med Fashion + Fad Cakes & Party Place Med Fadish Coffee & Bakery Med Fashion Cookie & Deli Med Fashion Cookie Shop Low Fadish Cupcake Shop Low Fad Donut & Deli . Med Fashion