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Lecture Communication research: Asking questions, finding answers: Chapter 16 - Joann Keyton

After reading this chapter, you should be able to: Identify the role of the researcher in qualita-tive research designs and explain the poten-tial effects of different researcher roles on the research process; select and argue for an appropriate re-searcher role for a specific research project; develop a purpose statement and research question for a qualitative research project;. | Chapter 16 Reading and Writing the Quantitative Research Report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results Copyright c 2001 The McGraw-Hill Companies, Inc. The Literature Review The framework of the research investigation Based on the literature used to design and develop the research study Puts the present study into perspective Historical overview of the variables studied Goes beyond description of literature – includes analysis, synthesis, and critique Copyright c 2001 The McGraw-Hill Companies, Inc. The Problem Statement Positioned near or at the beginning of literature review A few sentences that identifies the research objective What is the problem? Why is this problem worthy of study? Explain why the researchers conducted the study Explain why consumers should be interested Copyright c 2001 The McGraw-Hill . | Chapter 16 Reading and Writing the Quantitative Research Report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results Copyright c 2001 The McGraw-Hill Companies, Inc. The Literature Review The framework of the research investigation Based on the literature used to design and develop the research study Puts the present study into perspective Historical overview of the variables studied Goes beyond description of literature – includes analysis, synthesis, and critique Copyright c 2001 The McGraw-Hill Companies, Inc. The Problem Statement Positioned near or at the beginning of literature review A few sentences that identifies the research objective What is the problem? Why is this problem worthy of study? Explain why the researchers conducted the study Explain why consumers should be interested Copyright c 2001 The McGraw-Hill Companies, Inc. Types of Material In the Literature Review Findings from empirical research reports Articles that evaluate or propose theory Literature reviews that summarize an expanse of literature on a topic, issue or theory How many articles? Copyright c 2001 The McGraw-Hill Companies, Inc. Organizing the Literature Review Chronological order General to specific Contrast-comparison Trend identification Methodological focus Problem-cause-solution Topical order Copyright c 2001 The McGraw-Hill Companies, Inc. Characteristics of the Literature Review First paragraph should be a road map of the rest of the literature review When presenting others’ research distinguish between assertions and conclusions supported with data Use signposts, headings, and transitions Usually written in third person Copyright c 2001 The McGraw-Hill Companies, Inc. Research Questions and Hypotheses Placement At end of literature review As they emerge from the literature reviewed Each stated .