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The impact of perceived risk on consumers’ online shopping intention: An integration of TAM and TPB

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The aim of this paper is to discuss and to examine the impact of the factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from Cronbach's Alpha to EFA and multiple regression technique. | The impact of perceived risk on consumers’ online shopping intention: An integration of TAM and TPB

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