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Lecture Global marketing management (7th edition): Chapter 8 - Masaaki Kotabe, Kristiaan Helsen

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Chapter "global marketing strategies". What you should learn from chapter 8: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting, . | Lecture Global marketing management 7th edition Chapter 8 - Masaaki Kotabe Kristiaan Helsen

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