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Lecture Global marketing management (7th edition): Chapter 19 - Masaaki Kotabe, Kristiaan Helsen

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Chapter "global marketing and the internet". After studying this chapter you will be able to understand: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid. | Lecture Global marketing management 7th edition Chapter 19 - Masaaki Kotabe Kristiaan Helsen

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