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Customer satisfaction with reference to individual spending pattern on hotel industry: a case study for hotel silver palace

This paper gives an idea about analysis of importance of customer satisfaction. The study was carried out with the help of quantitative research by using questionnaire & it was designed on keeping in mind the basic of customer satisfaction. | Customer satisfaction with reference to individual spending pattern on hotel industry a case study for hotel silver palace International Journal of Management IJM Volume 7 Issue 7 November December 2016 pp.336 343 Article ID IJM_07_07_037 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CUSTOMER SATISFACTION WITH REFERENCE TO INDIVIDUAL SPENDING PATTERN ON HOTEL INDUSTRY A CASE STUDY FOR HOTEL SILVER PALACE P.A Anawade Research Scholar North Maharashtra University Jalgaon amp Assistant Professor Department of Business Administration College of Engineering amp Technology Bambhori Jalgaon-425001 Maharashtra. Prof. Dr. Shilpa k. Bendale Professor amp Head Department of Management KCE s College of Engineering amp Technology Jalgaon-425001 Maharashtra. ABSTRACT Hotels and tourism industry are the biggest earners of the foreign exchange in India. Hotel and tourism Industry is the strong base to increase the GDP of Indian economy. The idea behind this study was to measure the level of customer satisfaction with respect to the hotel industry. Hence researcher has taken a case study of silver Palace of Jalgaon city in Maharashtra. This paper gives an idea about analysis of importance of customer satisfaction. The study was carried out with the help of quantitative research by using questionnaire amp it was designed on keeping in mind the basic of customer satisfaction. Based on the research results it is concluded that the level of customer satisfaction for silver Palace would be judged above average which is quite good. Although the majority of customers were satisfied with the overall service quality of the hotel some areas for improvement were found. It is recommended that silver Palace should improve on variety of menu space for parking vehicle facility for the tourists etc. Key words Customer .