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Research of the impact of the terrorism and other factors on the consumers behavior

The purpose of this study is to identify the main factors influencing consumer’s behavior while travelling to Ukraine. The object of the study was the sample of people who are consumers of touristic services in Ukraine. | Research of the impact of the terrorism and other factors on the consumers behavior Vol. 7 2020 A new decade for social changes ISSN 2668-7798 www.techniumscience.com 9 772668 779000 Technium Social Sciences Journal Vol. 7 139-148 May 2020 ISSN 2668-7798 www.techniumscience.com Research of the impact of the terrorism and other factors on the consumers behavior Horiachko Kateryna The Department of Tourism of the National Transport University Mykhaіl Omelyanovych - Pavlenko 1 street 02000 Kyiv Ukraine k.horiachko@gmail.com Abstract. The purpose of this study is to identify the main factors influencing consumer s behavior while travelling to Ukraine. The object of the study was the sample of people who are consumers of touristic services in Ukraine. The main hypothesis of the study was that consumer s behavior depends on variety of factors in Ukraine including but not limited to military conflict or terrorism. To improve the knowledge about various factors impact on consumer s behavior the factor analysis was used joined by a method of a principal components analysis in SPSS. Using the SPSS the main factors were determined. Keywords. consumption travel consumers behavior marketing tourism 1. Introduction Accoding to the WTTC 2019 the total contribution of Travel amp Tourism to GDP was USD 8 811 bn in 2018 10.4 of GDP and was expected to grow by 3.6 to USD 9 126.7 bn 10.4 of GDP in 2019. The direct contribution of Travel amp Tourism to GDP is expected to grow by 3.6 to USD 4 065 bn 3.5 of GDP by 2029. At the same time a share of international tourist arrivals in Ukraine was only 2 of all European destinations in 2017. Ukraine had some growth in international tourist s number of 75945 people in 2018 compared to only 39605 in 2017. If 2018 is compared to 2008-2013 - it is a 3-4 times smaller number. In the chart see fig. 1 for 2016 the tourists flow begins to recover slowly and gradually. The quadratic polynomial trend is constructed on the following graph of the .