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Consequence of perceiving users of digital banking (with reference to private banks in Chennai)

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The paper explores to know a consequence of perceiving users of digital banking with reference to private banks in Chennai. The researcher specified this research through digital banking user in private banks in the city of Chennai. | Consequence of perceiving users of digital banking with reference to private banks in Chennai International Journal of Management IJM Volume 10 Issue 6 November-December 2019 pp. 247 253 Article ID IJM_10_06_024 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 10 amp IType 6 Journal Impact Factor 2019 9.6780 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CONSEQUENCE OF PERCEIVING USERS OF DIGITAL BANKING WITH REFERENCE TO PRIVATE BANKS IN CHENNAI R. Vimaladevi Assistant Professor Department of Commerce VELS Institute of Science Technology and Advanced Studies Chennai Tamilnadu India. A. Meenakshi Assistant Professor Department of Commerce VELS Institute of Science Technology and Advanced Studies Chennai Tamilnadu India. Dr. S. Vennilaa Shree Professor Department of Commerce VELS Institute of Science Technology and Advanced Studies Chennai Tamilnadu India. ABSTRACT The paper explores to know a consequence of perceiving users of digital banking with reference to private banks in Chennai. The researcher specified this research through digital banking user in private banks in the city of Chennai. The researcher has collected the primary data through a questionnaire which is well-structured. The researcher has used a method of chances for collecting the data from 60 responders. The percentage analysis and rank correlation method are employed to examine the information. This research inferred that the customers are highly satisfied with digital banking services and usage levels of the customers are also high. Further it recommended that banking need to improve the following aspects such as one-stop-shop for banking needs transactions through a digital kiosk voice command that assist computer illiterate people interface that make unique customer and the first-time user can perform a transaction easily. Thus it enables the banking industries to render better services and to retain a valuable .

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