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How companies maintain their workforce to gain a sustainable competitive advantage

This article aims to find out how human resources should be maintained by the organizations so that, they can play a potential role in the sustainable competitive advantage of the firms in the global scenario. | How companies maintain their workforce to gain a sustainable competitive advantage International Journal of Management IJM Volume 9 Issue 1 Jan Feb 2018 pp. 37 41 Article ID IJM_09_01_007 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 9 amp IType 1 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication HOW COMPANIES MAINTAIN THEIR WORKFORCE TO GAIN A SUSTAINABLE COMPETITIVE ADVANTAGE Debanjana Deb Biswas PGDM HRM Persuing AICTE Approved NBA and AIU Accredited Globsyn Business School Kolkata West Bengal ABSTRACT The world is moving at a fast pace. We have shifted drastically from an economy based on manufacturing to one which is predominantly being ruled by services. Organizations are now being run by knowledge and meritocracy rather than depending upon only capital or unskilled labour. Competition is increasing at a gigantic form at the global market and in order to sustain in that organizations must go for an effective and efficient deployment of human resource capital in order to achieve a competitive edge over the other companies Schuler Dowling amp De Cieri 1993 . A lot of the researches made on the role of human resources in an organization have basically focused on management Adler amp Bartholomew 1992a Adler amp Bartholomew 1992b Bass amp Burger 1979 Doz amp Prahalad 1988 Ratiu 1983 . It all depends how effectively the management of a particular company employs the managerial techniques across various cultures in order to shoot out the difficulties faced by the employees in adjusting both in the work environment as well as social set up. This article aims to find out how human resources should be maintained by the organizations so that they can play a potential role in the sustainable competitive advantage of the firms in the global scenario. Key words Global Competition Effective Workforce Management Meritocracy Sustainable Competitive Advantage . .