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An empirical study on consumer spending patterns on online groceries portals

The topic focuses on the changing consumer perception and spending on online grocery shopping. | An empirical study on consumer spending patterns on online groceries portals International Journal of Management IJM Volume 6 Issue 9 Sep 2015 pp. 85-92 Article ID IJM_06_09_009 Available online at http www.iaeme.com IJM issues.asp JTypeIJM amp VType 6 amp IType 9 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ AN EMPIRICAL STUDY ON CONSUMER SPENDING PATTERNS ON ONLINE GROCERIES PORTALS Dr. Kanje r Hanif Director Rustomjee Business School Mr. Kizhakkumuri Roshan Ravi Rutomjee Business School ABSTRACT The report consists of a research on Consumer spending on online grocery portals . The topic focuses on the changing consumer perception and spending on online grocery shopping. It takes into consideration on an average how much the consumer spends on shopping online on an average how many times the consumer visits the online grocery portals and is the spending online dependent on income of the consumer. It also takes into consideration the age gender and educational qualification of the consumer. The test used to analyze this data include the chi test t test and p test. Key words Online grocery shopping Consumer and Online marketing Cite this Article Dr. Hanif K. and Mr. Ravi K. R. An Empirical Study on Consumer Spending Patterns on Online Groceries Portals. International Journal of Management IJM 6 9 2015 pp. 85-92. http www.iaeme.com IJM issues.asp JTypeIJM amp VType 6 amp IType 9 1. INTRODUCTION The buzz about online shopping in India touches greater heights on a daily basis with international giants like Amazon entering the frame along with local players such as Flipkart Mantra etc. This boom led to the idea of online retail format for groceries. However shopping for groceries online turned out to be a totally different ball game as compared to other products Selling of perishable goods is far more difficult as compared to non-perishable goods as storage and supply .