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Push and pull factors impacting visitors’ loyalty: A case of Saigon Zoo and botanical gardens

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This paper aims to build and test the model of the relationship between push and pull factors and visitors’ loyalty to botanic park, a case of Saigon Zoo and Botanical Gardens in Vietnam. The previous studies were used to build and then test the model in which 185 usable responses from botanic park visitors were analyzed among 200 collected responses. |

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Push and pull factors impacting visitors’ loyalty: A case of Saigon Zoo and botanical gardens
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