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A study of determinants of supermarket service quality - the cas of Coopmart supermarket

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The study aims to identify the factors affecting the service quality of retail supermarket. Through approaching other studies, the study evaluated the service quality in general and the service quality of retail supermarket in particular. Qualitative method is used for exploring the research model and variables. The survey was conducted to collect the customer’s opinion from supermarkets in Ho Chi Minh City. |

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