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Ebook Advertising and promotion: Part 2

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Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion. |

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Ebook Advertising and promotion: Part 1

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Ebook Advertising and promotion: Part 2

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2

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Ebook Integrated advertising, promotion, and marketing communications (8/E): Part 1

Ebook Advertising, promotion, and other aspects of integrated marketing communications ( 9th ed): Part 1
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