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MARKETING RESEARCH PART 11

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Designing the Questionnaire What is a Questionnaire? • A questionnaire is the vehicle used to pose the questions that the researcher wants respondents to answer. | Designing the Questionnaire What is a Questionnaire A questionnaire is the vehicle used to pose the questions that the researcher wants respondents to answer. Ch 11 2 Questionnaire Design Questionnaire design is a systematic process in which the researcher contemplates various question formats considers a number of factors characterizing the survey at hand ultimately words the various questions very carefully and organizes the questionnaire s layout. Ch 11

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