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market leader upper intermediate coursebook phần 1

Tham khảo tài liệu 'market leader upper intermediate coursebook phần 1', ngoại ngữ, kỹ năng đọc tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | m m 3 i m NEW EDITION m CO Z n z m in ũn m MARKETS co David Cotton David Falvey Simon Kent PEARSON Longman www.longman.com FINANCIAL TIMES Discussion I Texts Language work Skills Case study Unit 1 Communication What makes Reading Internal Words to describe Dealing with HCPS Improve a good communication - Financial good and bad communication communication in a communicator Times communicators breakdown global company Listening An interview Idioms Writing e-mail with a marketing manager for mobile media Unit 2 International marketing Discussion of Reading Coffee culture Marketing Brainstorming Zumo - creating a international - Financial Times collocations global brand brands A A. Reposition a sports Listening An interview Noun compounds drink for the global with a marketing specialist and noun phrases market Writing e-mail Unit 3 Building relationships Discuss Reading AIG knows Words to describe Networking Getting to know you business everyone - Financial Times relations Discuss ways to Listening An interview Multi-word verbs p te customer and do a quiz ILlL Chinese business oyalty executive Writing sales letter Unit 4 Success Defining success Reading Steve Jobs - Present and past Negotiating Camden FC Guardian tenses Negotiate a riiikrit oc onri A D f. sponsorship deaI for similarities and Listening An interview Prefixes r LL II . Cl I L 111 -rL a football team differences with the founder of a between two successful business Writing press companies release or letter Unit 5 Job satisfaction Discuss Perks that work - Virginia Words for describing Handling Office attraction motivation and do Business Online motivating factors difficult Devise a policy on a quiz on stress A-situations close relationships H Listening An interview Passives at work Discuss what with the Human Resources makes a job Director of a large Writing guidelines satisfying company Unit 6 Risk Discuss Reading Planning for the Words for describing Reaching Suprema cars everyday risk future - .