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market leader upper intermediate coursebook phần 6

Tham khảo tài liệu 'market leader upper intermediate coursebook phần 6', ngoại ngữ, kỹ năng đọc tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 11 Crisis management Keeping your client relationship afloat J Noun phrases with and without of i Language review Contrast and addition Q Discuss the following. Managing crises Asking and answering difficult questions Case study Game over I i Starting up 1 What crises do business managers have to face 2 When in your opinion does a business problem become a crisis 3 Think of a crisis you have experienced. Say what happened and how it was handled. 0 Crisis management experts have identified the following key steps for companies in a crisis. Use them to complete the chart below. Then discuss your answers. 1 Set up a crisis management team. 2 Try to predict what crises could occur. 3 Role play a potential crisis. 4 Inform the directors. 5 Disclose as much information as you can. 6 Analyse the actions you took to deal with the situation. 7 Write down and circulate your crisis management programme. 8 Practise making decisions under stress. 9 Work out an action plan to ensure the crisis does not happen again. 10 Find out what happened and how it happened. Before the crisis During the crisis After the crisis I 92 11 Crisis management J When written in Chinese the word crisis is compounded of two characters - one represents danger and the other represents opportunity. J John F Kennedy 1917-1963 35th US President Listening Managingcrises 1 Mike Seymour o Q 11.1 Listen to the first part of the interview with Mike Seymour an expert on crisis management. What three crisis areas does he mention 0 O11.2 Listen to the second part. Mike mentions three things that companies should do to prepare themselves to manage crises. What are they Ỡ Q 11.3 Listen to the third part and describe the crises in the following companies. 1 Johnson and Johnson 2 Heineken 3 Union Carbide 4 Mercedes 0 o 11.3 Listen to the third part again. What are the characteristics of a good crisis management b bad crisis management 193 J 11 Crisis management Reading Keeping your client relationship afloat Q Imagine