Đang chuẩn bị liên kết để tải về tài liệu:
Tài liệu thương hiệu B2C phần 3

Đối với các công ty này thương hiệu của họ đại diện cho một tài sản mạnh mẽ và lâu dài, một người lái xe giá trị có nghĩa đen đẩy mạnh sự thành công của công ty. Hầu như không công ty bỏ qua tầm quan trọng của thương hiệu trong B2C. | Being Known or Being One of Many 11 dynamic. Brand management is challenging - whether you are in the consumer goods services or industrial products sectors. Therefore we will provide you with insights about actual brand relevance in your area. Branding Dimensions - Since nothing can be done without knowing the fundamentals this stage is to give you an understanding of the general branding dimensions especially aligned to cover the B2B area. Furthermore we will point out factors that are necessary to accelerate the success of a company through branding efforts. As a foundation you need to know the basics and understand what a holistic branding approach can accomplish if soundly realized. Acceleration Through Branding - This is finally the How to do it chapter in this book. Here you will learn how to plan create implement and manage your brand strategy. Moreover you will find examples of the first branding steps of other companies. Success Stories - No book on branding is without success stories neither is this one. Without the living proof that branding efforts in B2B can be successful some business companies would probably never think of creating brands themselves. In this chapter we will provide you with some insights into strongly branded B2B companies from various industries. Although no company can be successful by imitating the brand management of another business it can gain valuable information and hints for their own brand. Important questions related to the point of differentiation factors of success and even similarities can be answered. Branding Pitfalls - Branding in general is a delicate matter. Branding in B2B can be even more delicate if one doesn t understand what it is all about. There are some general pitfalls generated by common misunderstandings related to branding. We deliberately dedicated a whole chapter to branding pitfalls in order to demonstrate the importance of taking careful and well considered actions related to brand management. .