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WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES phần 4

Cũng giống như các lĩnh vực tìm kiếm, các nhãn nút nên được rõ ràng. Đăng nhập là lý tưởng, nhưng kể từ khi người sử dụng về mặt lý thuyết phải biết những gì họ đang làm khi họ điền vào các lĩnh vực, sáng tạo với tiêu đề là sẽ không làm tổn hại đến khả năng sử dụng của trang bởi bất kỳ đo lường amount. | THE HOMEPAGE Like the search field the button label should be explicit. Log In is ideal but since users should theoretically know what they re doing when they fill out those fields getting creative with the title is not going to harm the usability of the page by any measurable amount.1 However it is important that a label exists loading the page with ambiguous buttons invites uncertainty as in Figure 5-7. I Log-In UserID KevinPotts Password rg Remember me ta l Forgot Password Register Figure 5-7. While this site uses clear labels for its fields the login button is only a small arrow which invites uncertainty regarding the functionality. Using an explicit label on the button like Log In better defines the action. A survey of company sites Since the bulk of business websites are small and do not require the incalculable amount of content juggling that corporations like IBM manage on a daily basis the majority of this book s audience is comprised of small to medium-sized businesses. While general concepts and development practices are applicable to just about anyone working through the detailed nuances of a site design requires particular attention to the unique ways a company markets itself in its sector. This is particularly true in regard to the homepage design. To offer a broad overview of how small and medium-sized businesses present themselves part of this book s research involved studying the homepages of 200 small companies. These companies represent a diverse set of industries from staffing services to coffee shops to technology consultancies. Most were purely brochure sites although a few incorporated e-commerce. The selection was deliberately random the only discriminating criterion was the exclusion of pure e-commerce sites.2 5 1. Keep in mind that the button label should be Log In not Login. When used as a verb it is two words when used as a noun it s only one word. There is never a hyphen. Log in and log on are interchangeable. 2. This is an admittedly .