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Ngược lại, một thương hiệu cá nhân xấu hạn chế tiềm năng của cá nhân cũng như của công ty. Khi tôi ở các triển lãm thương mại, tôi rất ấn tượng, mặc dù không phải ngạc nhiên, khi khách hàng hoặc khách hàng đến với tôi và hát bài ca ngợi của báo chí nhân viên bán hàng yêu thích chó đốm. | Brand-Stand Your Platform for Success 57 ter business for themselves and the company. Conversely a bad personal brand limits the individual s potential as well as the company s. When I am at trade shows I am impressed though not surprised when clients or customers come up to me and sing the praises of their favorite Dalmatian Press salesperson. I hear comments like He s my favorite salesperson. I can always make time for him. I can trust him and I trust him to make smart choices for me. I know then that those salespeople are going to have the advantage over our competitors because they have made themselves memorable relatable and have built loyalty that takes action on their behalf. This only happens because they have turned an ordinary sales experience into a personal one. Just as much as the salesperson wants to be special so does the customer want to feel special. The exchange of personal attention for the sake of professional gain is critical to the pyramid of brand building. The best brands begin when you understand that your personal and professional brands need to be developed simultaneously and seamlessly. Are People Choosing You If you re ready to do the work then here is where it starts. Everyone today is familiar with the concept of branding products and services. But you have a personal brand first and last. Do you realize that your personal brand is another name for your reputation which goes before you and follows you throughout your life for better or worse Your personal brand needs to be developed simultaneously with your professional brand for the greatest satisfaction in your life. Why would we want to put ourselves under a kind of marketing microscope Most of us are not developing and positioning ourselves as a product. We do not see ourselves as something displayed on a shelf or in a catalogue for others to choose. But that is exactly what happens to us every day. The reason people associate with us or do business with us is because they have .