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THE ART OF CREATIVE THINKING How to be Innovative and Develop Great Ideas phần 2

Nó là mệnh để thay thế các con chó và mèo trong phổ biến như là một con vật cưng trong nước trong thế kỷ này. Nó như thế nào? Đặc điểm chiến thắng của nó là gì? Đi một số giấy và vẽ nó, làm cho một số ghi chú về ký họa của bạn. | 1 On human creativity To create is always to do something new. Martin Luther Imagine for a moment that an unknown animal had been discovered deep in the jungles of South America. It is destined to replace the dog and the cat in popularity as a domestic pet during this century. What does it look like What are its winning characteristics Take some paper now and draw it making some notes about your sketch. Your new animal may have short silky fur like a mole. Its face may be borrowed from a koala bear and its round cuddly body from a wombat. It is blue in colour and green in temperament for it does not foul the pavements or 5 The Art of Creative Thinking parks. That sounds a bit like a cat. It repels unwanted intruders more effectively than a guard-dog but is as gentle with children as a white rabbit. What you are tending to do consciously or subconsciously is to borrow characteristics from the animals you know. There is nothing wrong with that. For we humans cannot make anything out of nothing. Once a distinguished visitor to Henry Ford s auto plants met him after an exhaustive tour of the factory. The visitor was lost in wonder and admiration. It seems almost impossible Mr Ford he told the industrialist that a man starting 25 years ago with practically nothing could accomplish all this. Ford replied But that s hardly correct. Every man starts with all there is. Everything is here -the essence and substance of all there is. The potential materials - the elements constituents or substances of which something can be made or composed - are all here in our universe. You may have noticed that we tend to bestow the word creative on products that are very far removed from the original raw materials used. A masterpiece by Rubens was once a collection of blue red yellow and green worms of paint on the artist s palette. Now the physical materials - paints and canvas for an artist paper and pen for an author - are entirely secondary. Creation here is more in the mind. .