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Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 20 - George E. Belch, Michael A. Belch

Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 20 - George E. Belch, Michael A. Belch
26    182    3
Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began

Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began
39    133    0
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    106    0
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    72    0
Modeling dynamic cooperative advertising in a decentralized channel

Modeling dynamic cooperative advertising in a decentralized channel
28    41    0
Lecture fundamentals of marketing - Lecture 22: Advertising

Lecture fundamentals of marketing - Lecture 22: Advertising
28    47    0
Research projects at school level: Men and women’s representations in TV advertisements in Vietnam - A multimodal critical discourse analysis

Research projects at school level: Men and women’s representations in TV advertisements in Vietnam - A multimodal critical discourse analysis
70    121    1
Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began

Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began
39    79    0
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    91    0
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    65    0
Coordination of pricing and co-op advertising models in supply chain: A game theoretic approach

Coordination of pricing and co-op advertising models in supply chain: A game theoretic approach
18    54    0
Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began

Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began
39    117    4
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    130    3
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    131    3
Summary of dissertation in Laws: Laws on online commercial advertising services on the internet in Vietnam nowadays

Summary of dissertation in Laws: Laws on online commercial advertising services on the internet in Vietnam nowadays
27    72    0
Lecture fundamentals of marketing - Lecture 22: Advertising

Lecture fundamentals of marketing - Lecture 22: Advertising
28    67    0
Marketing: Market leader - Part 2

Marketing: Market leader - Part 2
58    24    1
The effect of advertising on brand equity: Empirical evidence from the mobilephone market in central Vietnam

The effect of advertising on brand equity: Empirical evidence from the mobilephone market in central Vietnam
9    76    2
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1
260    12    3
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1
260    13    3
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