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Public relations guide to the basics_4

Tham khảo tài liệu 'public relations guide to the basics_4', kinh doanh - tiếp thị, pr-truyền thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Business writing How many words should it be Is any special treatment needed How many and what type of illustrations are required What is the issue date of the publication What are the copy dates deadlines Commercial references These should always be kept to a minimum. A feature article should not be accused of being an advertorial . Fees Normally there are no fees payable for writing feature articles as they are written in the employer s time on the employer s paper. However fees may be payable in the case of an independent consultant who is commissioned to write an article by a publication. Agreements The normal agreement is to publish subject to sight of copy . In other words the editor has discretion as to whether to publish depending on the final article. Writing the article This is probably the most difficult part. It is worthwhile setting out on paper first the rough way in which the article is to be written as a guide. The Frank Jefkins Seven-point Model for Feature Articles is recommended as being straightforward and easy to remember. This is given below with headings that could be used when writing an article about the introduction of a new piece of technical equipment the opening paragraph - the beginning should lead into the body of the article the previous or present situation - and any related problems the search for a solution - the meat of the article the solution and results achieved - how it was done the closing paragraph - with a summary and possibly a look ahead . Having written the draft check it with any sources of information as it may have to be amended. Work back from the deadline or copy date. 73 Public relations - a practical guide Reference books It is worthwhile having a few aids to writing Roget s Thesaurus a Dictionary of quotations the Oxford English Dictionary and a copy of Fowler s English Usage are a good basis from which to start. You can add any other suitable specialist books as appropriate. Conclusion A good feature article .