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Lecture Business research methods (11/e): Chapter 6 - Donald R. Cooper, Pamela S. Schindler

This chapter introduces the major descriptors and types of research design. After reading this chapter, you should understand: The basic stages of research design, the major descriptors of research design, the major types of research designs, the relationships that exist between variables in research design and the steps for evaluating those relationships. | Chapter 6 Research Design: An Overview McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter introduces the major descriptors and types of research design. Learning Objectives Understand . . . The basic stages of research design. The major descriptors of research design. The major types of research designs. The relationships that exist between variables in research design and the steps for evaluating those relationships. 6- Research Guides Decisions “Most human beings and most companies don’t like to make choices. And they particularly don’t like to make a few choices that they really have to live with.” Alan Lafley former president and chairman of the board P&G 6- PulsePoint: Research Revelation 76 The percent of mobile phone subscribers worldwide who use SMS text messaging. 6- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. What Is . | Chapter 6 Research Design: An Overview McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter introduces the major descriptors and types of research design. Learning Objectives Understand . . . The basic stages of research design. The major descriptors of research design. The major types of research designs. The relationships that exist between variables in research design and the steps for evaluating those relationships. 6- Research Guides Decisions “Most human beings and most companies don’t like to make choices. And they particularly don’t like to make a few choices that they really have to live with.” Alan Lafley former president and chairman of the board P&G 6- PulsePoint: Research Revelation 76 The percent of mobile phone subscribers worldwide who use SMS text messaging. 6- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. What Is Research Design? Blueprint Plan Guide Framework 6- There are many definitions of research design. Research design is the blueprint for fulfilling research objectives and answering questions. Its essentials include 1) an activity and time-based plan, 2) a plan based on the research questions, 3) a guide for selecting sources and types of information, 4) a framework for specifying the relationships among the study’s variables, and 5) a procedural outline for every research activity. What Tools Are Used in Designing Research? 6- Exhibit 6-2 provides one project management tool: critical path method (CPM). In a CPM chart: The nodes represent major milestones. The arrows suggest the work needed to get to the milestones. More than one arrow pointing to a node indicates all those tasks must be completed before the milestone has been met. Usually a number is placed along the arrow showing the number of days or weeks required for that task to be completed. The pathway from start