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Lecture Research methods - Chapter 11: Introduction to qualitative data analysis

Lecture Research methods - Chapter 11 "Introduction to qualitative data analysis" presents the following content: What is qualitative data? goal(s) of qualitative data analysis, data reduction, content analysis, coding. | Introduction to Qualitative Data Analysis Samuel K. Frimpong (Ph.D.) Outline of presentation What is qualitative data? Goal(s) of qualitative data analysis Data Reduction Content analysis coding Raw Data in Qualitative Studies Text/words Picture(s) Video(s) Sources: Interview, focus group discussion, observation, Internet etc. Basic Types of Qualitative Data What participants describe What participants say or write about the topic or phenomenon of interest What Participants Describes According to Holliday (2002), “what participants describe” includes the following five types of data. Description of behaviour – what people are seen or heard doing or saying. Description of event – behaviour defined either by people in the setting (e.g. meeting) or by the researcher (e.g. customer service). Description of institution – the way the setting operates in terms of regulations, tacit rules and ritual. Description of appearance – what the setting or people in it look like (e.g. space, . | Introduction to Qualitative Data Analysis Samuel K. Frimpong (Ph.D.) Outline of presentation What is qualitative data? Goal(s) of qualitative data analysis Data Reduction Content analysis coding Raw Data in Qualitative Studies Text/words Picture(s) Video(s) Sources: Interview, focus group discussion, observation, Internet etc. Basic Types of Qualitative Data What participants describe What participants say or write about the topic or phenomenon of interest What Participants Describes According to Holliday (2002), “what participants describe” includes the following five types of data. Description of behaviour – what people are seen or heard doing or saying. Description of event – behaviour defined either by people in the setting (e.g. meeting) or by the researcher (e.g. customer service). Description of institution – the way the setting operates in terms of regulations, tacit rules and ritual. Description of appearance – what the setting or people in it look like (e.g. space, buildings, clothing, arrangements of people or objects). Description of research – what people say or do in the interview, focus group etc What Participants Say or Write According to Ap (2003), “what participants say or write” includes the following four types of data. Account – what people say or write to the researcher in terms of actual words. Talk – what people are heard saying in terms of actual words. Behaviour in setting – what is actually seen happening (e.g. actions and body language). Document – a piece of writing belonging to or pertaining to the setting, that is, any written information provided by people about the topic of interest. What is Qualitative Data Analysis? Qualitative analysis seeks to identify the underlying themes and patterns of the data collected The analysis is an art or craft that needs to be learned – no one standard way Researcher’s Needs for Qualitative Data Analysis Self discipline Creativity Ability to gain insight Goal of Qualitative Data Analysis .