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Lecture Patterns of entrepreneurship management (5th edition) - Chapter 10: Communicating the opportunity

Lecture Patterns of entrepreneurship management (5th edition) - Chapter 10: Communicating the opportunity. The contents of this chapter include all of the following: Locating investors, grabbing investors attention with a “teaser”, from elevator pitch to presentation, making a video pitch, after the presentation. | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Communicating the Opportunity Patterns of Entrepreneurship Management 5th Edition, Chapter 10 Chapter 10 Attracting Investors Teaser and Elevator Pitch The Presentation After the Presentation Copyright 2015 Jack M. Kaplan & Anthony C. Warren Presentation Outline Locating Investors Grabbing Investors attention with a “Teaser” From Elevator Pitch to Presentation Making a Video Pitch After the Presentation Chapter 10 Attracting Investors Teaser and Elevator/ Video Pitches The Presentation After the Presentation Copyright 2015 Jack M. Kaplan & Anthony C. Warren Why Attract Investors? No idea, however good it is, will attract resources to help a company grow unless the entrepreneur can communicate the opportunity clearly to potential stakeholders whether they be investors, bank loan officers, corporate partners or even key employees. Chapter 10 Attracting Investors Teaser and Elevator/ Video Pitches The Presentation After the Presentation . | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Communicating the Opportunity Patterns of Entrepreneurship Management 5th Edition, Chapter 10 Chapter 10 Attracting Investors Teaser and Elevator Pitch The Presentation After the Presentation Copyright 2015 Jack M. Kaplan & Anthony C. Warren Presentation Outline Locating Investors Grabbing Investors attention with a “Teaser” From Elevator Pitch to Presentation Making a Video Pitch After the Presentation Chapter 10 Attracting Investors Teaser and Elevator/ Video Pitches The Presentation After the Presentation Copyright 2015 Jack M. Kaplan & Anthony C. Warren Why Attract Investors? No idea, however good it is, will attract resources to help a company grow unless the entrepreneur can communicate the opportunity clearly to potential stakeholders whether they be investors, bank loan officers, corporate partners or even key employees. Chapter 10 Attracting Investors Teaser and Elevator/ Video Pitches The Presentation After the Presentation Copyright 2015 Jack M. Kaplan & Anthony C. Warren Attracting Investors Customize all communications to your target audience—i.e., are you going to pitch to a bank the same way you are going to pitch to a VC? Investor commitments do not come quickly—allow for an exploratory period First communiqué should be an executive summary or teaser that grabs attention Have the verbal equivalent of an executive summary—the elevator pitch—ready. Must be a crisp message that can be conveyed in 2 minutes If you’ve made an impact via the steps above, you will be invited to give an investors’ presentation Chapter 10 Attracting Investors Teaser and Elevator/ Video Pitches The Presentation After the Presentation Copyright 2015 Jack M. Kaplan & Anthony C. Warren Locating Investors Investors are busy people, only contact those who are likely to be interested in the opportunity Look within the industry in which the business is focused Speak with other entrepreneurs in similar business fields who have .