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101 Marketing Strategies Phần 9

Phục vụ bàn của chúng tôi cũng lịch sự, hiểu biết, và lịch sự. Chúng tôi rất thích salad của chúng tôi, thịt bò tuyệt vời, và một ly rượu vang. Tất cả chúng tôi khá hài lòng. | 101 Marketing Strategies Effective business planning is perhaps the single greatest challenge facing the small business owner today. Whether you call it a retreat or a strategic planning session going away from the business at least once per year to plan for the future is critical to a company s success. With the fast-paced environment we operate in today it is too easy to lose sight of the vision and the goal of balancing the busi-ness goals with the objectives of the shareholders. Failure to plan is like starting the Boston Marathon with no idea where the finish line is. Bob Reynolds Brady Wane Schoenfeld Richmond Indiana Strategize During one of our client s advances the executive team examined their strategy for developing a technology consulting practice. The executive team members had a clear vision of the next three years to be the dominant financial advisory firm for small less than 150 million in revenue manufacturing businesses. The firm s mission is also clear to utilize our most-trusted-business-advisor role to help our clients succeed in a challenging world. The technology strategy that had been used positioned the firm as a vendor of software. The executive team decided this strategy did not align with the vision of being an advisory firm and that being a vendor of someone s product threatened the perception of objectivity on which the most trusted business advisor role is founded. A more powerful technology strategy emerged during the advance that is in alignment with the firm s vision and mission. 212 Becoming an Insider 89 Retreat and Advance 2 The first time you hold an advance you can spend all the time on developing a mission and vision. Once your vision and the process becomes established you will spend more of your time on how to achieve specific goals. Prioritize and Organize With a solid mission in place an executive team can select the action steps that are most important to the accomplishment of the firm s vision. Otherwise everyone seems