"Connected age" trang 1 - tải miễn phí từ tailieuXANH
Application of Clickstream Analytics for Decision Support in Marketing – A Recommendation for Vietnamese Small and Medium-Sized Enterprises

Application of Clickstream Analytics for Decision Support in Marketing – A Recommendation for Vietnamese Small and Medium-Sized Enterprises
13    159    2
Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age

Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age
6    95    3
Applying Balanced Scorecard (BSC) Model to Vietnamese Vocational Institutions in the Digital Age

Applying Balanced Scorecard (BSC) Model to Vietnamese Vocational Institutions in the Digital Age
15    104    2
Exploring Factors Affecting the Impulse Buying Behavior on Social Networks in Vietnam: The Case Study of Thai Nguyen

Exploring Factors Affecting the Impulse Buying Behavior on Social Networks in Vietnam: The Case Study of Thai Nguyen
15    262    3
The Formation of Facebook Wellbeing: The Perspectives of Self-disclosure, Social Support, Stress, Loneliness and Fear of Missing Out

The Formation of Facebook Wellbeing: The Perspectives of Self-disclosure, Social Support, Stress, Loneliness and Fear of Missing Out
16    253    2
Who are More Responding to Marketing on Social Media? A Motivation-based Segmentation of Facebook Users in Vietnam

Who are More Responding to Marketing on Social Media? A Motivation-based Segmentation of Facebook Users in Vietnam
11    359    3
Factors Affecting Online Purchase Intention on Facebook: The Role of Online Customer Experience

Factors Affecting Online Purchase Intention on Facebook: The Role of Online Customer Experience
18    233    2
Examining Online Marketing Influence on Vietnamese Young Travelers’ Purchase Decision

Examining Online Marketing Influence on Vietnamese Young Travelers’ Purchase Decision
7    254    2
Blockchain Technology and Potential Applications in Online Advertising

Blockchain Technology and Potential Applications in Online Advertising
7    236    2
The Reaction of Z Generation to Online Television Advertisement

The Reaction of Z Generation to Online Television Advertisement
9    53    2
An Exploration of Gender Differences in the Use of Social Networking Sites and Recommendation for Online Advertising: The Case of Facebook

An Exploration of Gender Differences in the Use of Social Networking Sites and Recommendation for Online Advertising: The Case of Facebook
7    63    2
Consumers’ Attitudes towards Advertising on Facebook in Vietnam

Consumers’ Attitudes towards Advertising on Facebook in Vietnam
11    101    2
Internet Use Behavior of Consumers in Pre-purchase Stage of Online Shopping

Internet Use Behavior of Consumers in Pre-purchase Stage of Online Shopping
6    205    2
The Influence of Risk Perception on Online Shopping Intention

The Influence of Risk Perception on Online Shopping Intention
11    257    3
Role of Perceived Risk in Determining Consumer Acceptance of Mobile Payment: An Empirical Study in Vietnam

Role of Perceived Risk in Determining Consumer Acceptance of Mobile Payment: An Empirical Study in Vietnam
18    483    2
Research on Online Purchase Intention of Customers in Ho Chi Minh Based on TPB Theory

Research on Online Purchase Intention of Customers in Ho Chi Minh Based on TPB Theory
10    149    2
Examining Factors Affecting Online Review Helpfulness in the Context of Vietnam: The Role of Review Characteristic

Examining Factors Affecting Online Review Helpfulness in the Context of Vietnam: The Role of Review Characteristic
9    70    2
Cultural Tourism and City Branding in a Digital Era: A Search Pattern Analysis of Three Tourist Cities in Central Vietnam

Cultural Tourism and City Branding in a Digital Era: A Search Pattern Analysis of Three Tourist Cities in Central Vietnam
13    230    3
Internet Service Provider Switching Intention: The Case of Hanoi Consumers

Internet Service Provider Switching Intention: The Case of Hanoi Consumers
8    233    2
Advanced Application Solutions to Mobile Marketing in Vietnam

Advanced Application Solutions to Mobile Marketing in Vietnam
9    173    3
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