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A study on customer awareness on green banking in selected public and private sector banks in Chennai

The study aims to identify the awareness on Green banking among the customers of six different banks. Also it aims to find the customers usage relating to Green Banking service. | A study on customer awareness on green banking in selected public and private sector banks in Chennai INTERNATIONAL JOURNAL OF MANAGEMENT IJM ISSN 0976-6502 Print ISSN 0976-6510 Online IJM Volume 7 Issue 2 February 2016 pp. 24-35 http www.iaeme.com ijm index.asp IAEME Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com A STUDY ON CUSTOMER AWARENESS ON GREEN BANKING IN SELECTED PUBLIC AND PRIVATE SECTOR BANKS IN CHENNAI M. Narmadha Assistant Professor SRM University - Ramapuram Campus Chennai. ABSTRACT Green Banking means promoting environmental-friendly practices and reducing your carbon footprint from our banking activities. Green banking will be mutually beneficial to the Consumers banks industries and the economy. The study aims to identify the awareness on Green banking among the customers of six different banks. Also it aims to find the customers usage relating to Green Banking service. It is necessary to identify various initiatives taken by bank on the concept of green banking in order to influence customer and make them user friendly. Researcher will study the impact of different age group of customers with regard to green initiatives taken by public and private sector banks. Key words Green Banking Customer Awareness Green Banking Initiatives Online Banking. Cite this Article M. Narmadha. A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai. International Journal of Management 7 2 2016 pp. 24-35. http www.iaeme.com ijm index.asp 1. INTRODUCTION Today every business organizations and corporations are adopting GO GREEN concept because of the increasing friendly attitude of the society towards the environment. Banks play a critical role in the economic development of the nations by providing various Socio-Economic activities like Job creation wealth generation Poverty eradication entrepreneurial activity etc. Besides these activities banks are introducing the practices of green banking in .