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Mấu kế hoạch MARKETING

The Executive Summary highlights the main goals and recommendations of the marketing plan. It should also briefly address budget requirements and how success will be measured. | MẪU KẾ HOẠCH MARKETING MARKETING PLAN TEMPLATE by Charles Sturt University.2 MARKETING PLAN TEMPLATE by Factiva Dow Jones Reuters.5 MARKETING PLAN TEMPLATE by Brett Pearce.7 HỒ TRỢ KHÔr NGHtỆP - KINH DOANH www.saga.vn Sa a www.saga.vn Tài liệu công việc 1 Marketing Plan template by Charles Sturt University Part one 1. Executive Summary 2. Market Overview Customer information Market information Industry information Product information 3. SWOT and issue analysis Part two to be completed in conjunction with marketing 4. Marketing Objectives 5. Controls and Evaluation 6. Budget Determination 7. Action Plans 1.0 Executive Summary 1.1 What are the reasons or general aims of developing this strategy 1.2 What is the conclusion of this plan to be completed after development 2.0 Market Overview 2.1 Customer information Who are you targeting Describe the person s you want to reach and their role in the decision process. What useful demographic information is available to assist in locating and reaching this person Where do they live work operate Define any distinct market sector groups What is this market sector looking for What are their basic needs What stimulates their decision Cost Quality Environment staff Who are their reference groups What other influences are there 2.2 Market information What is the market sector size nature and extent of demand Who are your identified competitors alternative providers How are they better worse different Saga www.saga.vn Tài liệu công việc 2 What is our market share and the share for each participant Is market share relevant Please include rationale What are past and predicted trends in market 2.3 Industry information Describe any factors relating to the course area industry Is the relevant Industry Profession vocation interest group growing Are there any rules regulations acts or restrictions that affect the industry Are there any conflicts in needs or wants between significant industry and other stakeholder groups 2.4 Product info .