"Marketing in the Connected Age" trang 1 - tải miễn phí từ tailieuXANH
Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age

Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age
6    95    3
Application of Clickstream Analytics for Decision Support in Marketing – A Recommendation for Vietnamese Small and Medium-Sized Enterprises

Application of Clickstream Analytics for Decision Support in Marketing – A Recommendation for Vietnamese Small and Medium-Sized Enterprises
13    159    2
Advanced Application Solutions to Mobile Marketing in Vietnam

Advanced Application Solutions to Mobile Marketing in Vietnam
9    173    3
An Evaluation on the Utilization of Website Marketing Activities in Danang Upscale Hotels

An Evaluation on the Utilization of Website Marketing Activities in Danang Upscale Hotels
8    116    2
Who are More Responding to Marketing on Social Media? A Motivation-based Segmentation of Facebook Users in Vietnam

Who are More Responding to Marketing on Social Media? A Motivation-based Segmentation of Facebook Users in Vietnam
11    359    3
Destination Marketing Network: A Case in Da Nang, Vietnam

Destination Marketing Network: A Case in Da Nang, Vietnam
11    47    2
Applying Balanced Scorecard (BSC) Model to Vietnamese Vocational Institutions in the Digital Age

Applying Balanced Scorecard (BSC) Model to Vietnamese Vocational Institutions in the Digital Age
15    104    2
Examining Online Marketing Influence on Vietnamese Young Travelers’ Purchase Decision

Examining Online Marketing Influence on Vietnamese Young Travelers’ Purchase Decision
7    254    2
The Relationship Between Internal Marketing and Employee Commitment: The Case of Seafood Companies in Mekong Delta, Vietnam

The Relationship Between Internal Marketing and Employee Commitment: The Case of Seafood Companies in Mekong Delta, Vietnam
17    279    2
The Reaction of Z Generation to Online Television Advertisement

The Reaction of Z Generation to Online Television Advertisement
9    53    2
Internet Use Behavior of Consumers in Pre-purchase Stage of Online Shopping

Internet Use Behavior of Consumers in Pre-purchase Stage of Online Shopping
6    205    2
Designing Coordinating Contracts for the Consignment Channel: Integrating Manufacturer-Greening and RetailerMarketing Efforts

Designing Coordinating Contracts for the Consignment Channel: Integrating Manufacturer-Greening and RetailerMarketing Efforts
12    61    2
The Impact of Eco-Labelling on Green Purchase Intention of Vietnamese Consumers: A Conceptual Framework

The Impact of Eco-Labelling on Green Purchase Intention of Vietnamese Consumers: A Conceptual Framework
11    266    2
Exploring Factors Affecting the Impulse Buying Behavior on Social Networks in Vietnam: The Case Study of Thai Nguyen

Exploring Factors Affecting the Impulse Buying Behavior on Social Networks in Vietnam: The Case Study of Thai Nguyen
15    262    3
The Formation of Facebook Wellbeing: The Perspectives of Self-disclosure, Social Support, Stress, Loneliness and Fear of Missing Out

The Formation of Facebook Wellbeing: The Perspectives of Self-disclosure, Social Support, Stress, Loneliness and Fear of Missing Out
16    253    2
Factors Affecting Online Purchase Intention on Facebook: The Role of Online Customer Experience

Factors Affecting Online Purchase Intention on Facebook: The Role of Online Customer Experience
18    233    2
Blockchain Technology and Potential Applications in Online Advertising

Blockchain Technology and Potential Applications in Online Advertising
7    236    2
An Exploration of Gender Differences in the Use of Social Networking Sites and Recommendation for Online Advertising: The Case of Facebook

An Exploration of Gender Differences in the Use of Social Networking Sites and Recommendation for Online Advertising: The Case of Facebook
7    63    2
Consumers’ Attitudes towards Advertising on Facebook in Vietnam

Consumers’ Attitudes towards Advertising on Facebook in Vietnam
11    101    2
The Influence of Risk Perception on Online Shopping Intention

The Influence of Risk Perception on Online Shopping Intention
11    257    3
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