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Marketing Manager Course - Chapter 09

Tham khảo tài liệu 'marketing manager course - chapter 09', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 9 ManagingManaging thethe StructureStructure andand DesignDesign ofof OrganizationsOrganizations McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: z Identify the vertical and horizontal dimensions of organization structure. z Develop coordination across departments and hierarchical levels. z Differentiate between authority, responsibility, and accountability. z Recognize when structural characteristics of centralization, span of control, formalization, and chain of command should be used. z Apply the three basic approaches – functional, divisional, and matrix – to departmentalization. z Use organization structure and the three basic organization designs – mechanistic, organic, and boundaryless – to achieve strategic goals. z Anticipate key strategic events likely to trigger a change in the structure and design of an organization. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Organizing zThe deployment of resources to achieve strategic goals. It is reflected in: ¾ The organization’s division of labor that forms jobs and departments. ¾ Formal lines of authority. ¾ The mechanisms used for coordinating diverse jobs and roles in the organization. zStrategy indicates what needs to be done. zOrganizing shows how to do it. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Organization Structure zFormal system of relationships that determine: ¾ Lines of authority – who reports to whom. ¾ Tasks assigned to individuals and units – who does what tasks and with which department. zDimensions of organization structure: ¾ Vertical dimension ¾ Horizontal dimension McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. The Vertical Dimension of Organization Structure zUnity of Command –a subordinate should have only one direct supervisor. zA .