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Marketing Manager Course - Chapter 17

Tham khảo tài liệu 'marketing manager course - chapter 17', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 17 OperationsOperations ManagementManagement McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: z Define operations management and its three stages: inputs, transformation and disposition. z Describe how operations management ensures supplies of inputs and an efficient production system. z Use tools of operations management, including Gantt charts, PERT networks, and statistical process tools. z Explain the role of quality management in the operations management process. z Understand and apply the principles of quality management, kaizen, just-in-time manufacturing, and kanban to the production process. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What is Operations Management? zOperations management is the process an organization uses to: ¾ Obtain the materials or ideas for the product it provides. ¾ Transform the materials or ideas into the product. ¾ Provide the final product to a user. zOperations management is closely linked to: ¾ Strategic Management (Chapter 7) ¾ Planning (Chapter 5) ¾ Information Systems Management (Chapter 18) McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Operations Management Organization Skills Analytical Problem Communication Solving Skills Skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. The Operations Management Process Inputs C onversion O utputs Raw materials Facility Goods Labor Capacity Services Energy Process Information Knowledge Control McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Planning in Operations Management zPlanning is the foundation of operations management. zPlanning – the management function that assesses the management environment to set future objectives and map out activities necessary to achieve those objectives. McGraw-Hill