(BQ) Part 2 book "Marketing" has contents: Promotional strategies, managing your customer relationships, social responsibility and sustainability, measuring marketing performance, building successful brands - your organization, your product, and yourself,.and other contents. | PART THREE Reaching Your Customer Chapter 8 Promotional Strategies Chapter 9 Supply Chain and Logistics Management: Adding Value for Your Customers Chapter 10 Pricing for Profit and Customer Value Chapter 11 Building Successful Brands: Your Organization, Your Product, and Yourself Teresa Goodnight Senior Director of Sales Zayo Group Zayo Group is a global provider of data transfer infrastructure services used by wireless and wireline carriers; media and content companies; governments; and high-bandwidth enterprises, like health care, education, financial services, logistics, technology, and numerous other industries. Mark Duc Execu kworth tive O Chief fficer a nd Fou nder Optus Inc. https:/ / ptusin s atthew and Terry vMVice Presideanlt ti e Execu t of Intermod n Preside O pt u s p teleco rovides cus to m hardw munication mers with b ss ar us servic e; engineer olutions, of iness es; an d com ing, training fering telep pleme hone , and m ntary produ aintenance cts. s, Inc. Service nsport unt Tra . H http://w rgest f the la d one o rica. It e pany an m m 500 co ies in North A s to a ortune e n nt is a F gistics compa n servic ental ortatio . Hu lo tin rtation le transp ghout the con b transpo u nd relia s safe a ustomers thro o. provide fc xic group o nada, and Me a diverse tates, C S United Andrew Hicks Law Firm Partner Schiffer, Odom, Hicks, and Johnson Schiffer, Odom, Hicks, and Johnson is a boutique litigation firm with offices in Houston, Texas, and Seattle, Washington. Chapter 8 Promotional Strategies LEARNING OBJECTIVES After reading this chapter, you should be able to LO 8-1 Describe the elements of the promotion mix and how they relate to an integrated marketing communications strategy. LO 8-4 Explain the importance of personal selling. LO 8-2 Compare the advantages and disadvantages of different types of advertising. LO 8-6 Describe the role of public .
