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báo cáo khoa học: " Retail promotions and perceptions of R.J. Reynolds’ novel dissolvable tobacco in a US test market"

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Retail promotions and perceptions of R.J. Reynolds’ novel dissolvable tobacco in a US test market | Romito et al. Harm Reduction Journal 2011 8 10 http www.harmreductionjournal.eom content 8 1 10 RESEARCH HARM REDUCTION JOURNAL Open Access Retail promotions and perceptions of R.J. Reynolds novel dissolvable tobacco in a US test market Laura M Romito f M Kim Saxton2t Lorinda L Coan3t and Arden G Christen1 Abstract Background With declining cigarette sales tobacco manufacturers have been developing and marketing new smokeless products such as R. J. Reynolds dissolvable tobacco Camel Sticks Strips and Orbs. This study assessed the availability price and point-of-purchase promotional strategies for Camel Dissolvables and investigated consumer awareness interest and perception of these products in the Indiana test market. Methods An exploratory retail audit of point-of-purchase promotions was conducted in a random sample of retailers from 6 store categories n 81 in the test market area. Data included store type location product placement forms flavors carried price types and locations of advertisements and promotions and ad messages. An Awareness-Attitude-Usage AAU survey was used to gauge consumer awareness and knowledge of tobacco products including Camel Dissolvables. Respondents were shown promotional materials from a package onsert and perceptions and interest in the Camel Dissolvables were assessed. An Intended Target Survey ITS compared subjects perceptions of ad targets for several non-tobacco products as well as Camel Snus Camel No. 9 and Camel Dissolvables. Respondents were asked to identify each ad s intended target category perceived targetedness and purchase intent. Results The products were carried by 46 of stores most frequently gas stations 100 and convenience stores 75 . They were shelved near smokeless tobacco 70 cigarettes 25 or candy 5 . Prices ranged from 3.59 - 4.19 per package most stores carried at least 1 promotional item. Ad messages included Dissolvable Tobacco 60 . Free Trial 24 Special Price 24 What s Your Style 22 . At 14 of stores free .