The aim of this project is to educate in depth the behavioural process of customers with respect to organic food. It identifies the beliefs and positives as well as negative attitudes on organic food of consumers who buy and do not buy organic food, the impact of those attitudes on food choice for consumers who buy and do not buy organics food, and to model consumer’s food choice behaviour with respect to organic food. The result indicates that consumer’s interest in organic food is influenced by their belief that organic food is better for health and the environment
