For more than half of small businesses (58 percent), their social media efforts meet their expectations. Over a quarter (28 percent) feel their expectations have not been met, and 8 percent feel social media exceeds their expectations. This has not changed much in the past six months. What has changed is what small businesses’ expect to achieve with social media. Instead of the lofty goal of social media identifying and attracting new customers, small businesses’ biggest expectation from social media now is just to raise awareness of their business. A full 77 percent of small.
