Another closely-related dynamic is a fundamental shift that is taking place in terms of priority geographic markets. A 2011 global CEO survey by PricewaterhouseCoopers (PWC’s Growth Reimagined) found that the large majority of corporate executives have shifted their primary focus to developing markets. Although doing business in these markets is nothing new, making them the primary target market, where firms plan to invest the majority of their efforts and expect the majority of their future sales, is new and significant. While these markets certainly present great opportunities, the growth rates there are slowing too and the competition is palpable. The.
