The objective of this study, the first of its kind, is to examine the role of Zakat hashtags in promoting the Zakat supply chain and mustahiq economics. Additionally, this study examines the role of Zakat awareness and marketing politics. | Hashtags as a way to expedite the zakat supply chain Uncertain Supply Chain Management 8 2020 197 206 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm Hashtags as a way to expedite the zakat supply chain Caturida Meiwanto Doktoralinaa Zakaria Baharib Shahir Akram Hassanb Nor Asmat Ismailc and Sri Ayu Lailatul Mardiyahd a Faculty of Business and Economics Universitas Mercu Buana Jakarta Indonesia b Centre For Islamic Development Management Studies ISDEV Universiti Sains Malaysia Pulau Pinang Malaysia c School of Social Sciences Universiti Sains Malaysia Pulau Pinang Malaysia d Faculty of Computer Science Program Studi Sistem Informasi Universitas Mercu Buana Jakarta Indonesia CHRONICLE ABSTRACT Article history Zakat is the most powerful Islamic instrument to support impoverished people around the Received June 7 2019 world. Zakat helps to reduce poverty by increasing the empowerment level of mustahiq Received in revised format June economics. However ways in which the Zakat supply chain can be promoted need to be 25 2019 investigated. The objective of this study the first of its kind is to examine the role of Zakat Accepted July 12 2019 Available online hashtags in promoting the Zakat supply chain and mustahiq economics. Additionally this study July 14 2019 examines the role of Zakat awareness and marketing politics. To achieve the objective of this Keywords study primary data were collected from various employees of Zakat collection institutions in Zakat hashtags Indonesia. The data were analysed using partial least square structural equation modelling Zakat supply chain PLS-SEM . The study found that Zakat hashtags play a major role in increasing Zakat Mustahiq economics awareness. It also plays an important role in increasing marketing politics. Zakat awareness Zakat awareness and marketing politics increase the Zakat supply chain a mechanism that ultimately increases Marketing politics the .
