From both the supermarket and consumer’s point of view, the researcher illustrates the substantial research findings in the SPSS software outputs (such as tables, graphs and pie charts) and document analysis formats. The researcher discusses the reasons and importance of using hybrid segmentation strategy, utilizing the comparisons of the quantitative and qualitative research findings in the Irish and Chinese markets to measure and analyze dynamic consumers’ profiles internationally. To consult more Economic essay sample, please see at Bộ Luận Văn Thạc Sĩ Kinh tế | Master Thesis in Economics: Hybrid Segmentation as Pursued by International Supermarkets to Segment Customers: Ireland and China Compared
